Poco Nido Charity Work and Good Causes Pledge 2019

Our new collection has arrived.

We wanted to nominate a style from the new SS19 range to be a charity shoe, so you could have the option to make a #purchasewithpurpose. It's no secret that we work with brand ambassadors, they help us with content for our instagram feed because I don't have any babies anymore -well I do but they are 8 & 10. So we decided to ask one of our mummy ambassador team to select the charity. Cecilia Leslie, mother of 4 and midwife, chose Sands.

Sands, the stillbirth and neonatal death charity, is a vital support for so many parents who have lost a baby. Losing a baby at any point in the pregnancy journey would leave most of us in the deepest emotional turmoil for a very long time. Empty in more ways than one. It's such a heavy thought that those of us who have never had to experience it, tend not to dwell on it.

Sands offer support in a multitude of ways, including manning a helpline, local support groups, downloadable literature, memory boxes and memorial events. They provide free bereavement care training for healthcare professionals, ensuring that every family whose baby has died receives excellent bereavement care. They believe in taking proactive steps to find out why babies are dying, and are currently funding the AFFIRM study that asks whether encouraging women to be aware of their baby’s movements and to tell their midwife promptly if their baby’s movements have changed could help reduce the number of stillbirths. Also they have funded valuable research looking at scanning in third trimester, which is aimed at improving methods for identifying babies who are not growing as they should...the list goes on.

I  am in love with this charity, and now I know more about them I feel like it's something we as a business should support because our customers are babies.

So thanks Sands for doing what you do, thanks Cecilia for nominating Sands and thanks to all of you who are planning on buying the carnival and hot air balloons styles. I know what we contribute will be a drop in the ocean but lots of drop soon add up. We're really happy to be working on this project.

Catherine